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from Brief to Bra Competition

The Simply Yours ethos is simple – we want our customers to feel beautiful and stylish and above all confident. Here at the Simply Yours curve-loving headquarters we have decided its time to give all the aspiring designers out there a chance to impress us and join the likes of Wonderbra, Freya and Gok Wan in our Spring/Summer 2011 catalogue by designing your own lingerie set.

Whether it’s a racy red plunge bra with matching briefs, a slimming, figure hugging slip or a delicate floral balcony bra and shorts, well designed and good fitting lingerie has the power to make you feel like you have the va va voom factor. It has to complement your figure, feel comfortable and look fantastic but most importantly it must make you feel great.

We’re on the hunt for a bra and brief set designed by you – the customer, the fashionista, the lingerie lover or the fashion student. If you think you have the passion and creativity that is required to create a lingerie set which our curvy customers will love then our design competition is just the thing for you.

Perfect for boosting your portfolio, gaining some experience in the fashion industry and seeing your design take shape, from brief to bra! You will be involved in the process of creating your lingerie set, from assisting the sourcing process of fabrics to photographing the final look, this is an opportunity not to miss out on!

What you need to do

Thinking of the Simply Yours brand and customer, we want you to design a lingerie set consisting of two parts i.e. bra/corset/slip and thong/ full brief/ French knickers. It can be any style, in any material and any colour but bear in mind it will be featuring in the Spring/Summer 2011 catalogue

Remember the Simply Yours woman is confident, upbeat, fun and has curves to be proud of.

What we need from you

Your design must be presented on up to three double sided A4 boards/papers and must consist of the following:

One fashion drawing (front and back view)
Two working drawings (one bra and one brief, both must be drawn with front and back views)
Fabric identification
Detailed ideas about components/print/embellishment
Up to 200 words detailing your inspiration
You must also send, on a separate piece of paper, your full name, date of birth, daytime telephone number, address and e-mail address. This information will not be passed on to a third party.

All of these items must be submitted digitally (JPEG) to: BrieftoBra@googlemail.com or sent to:

Simply Yours Brief to Bra Competition
JD Williams
Griffin House
40 Lever Street
Manchester
M60 6ES

Note: Postal submissions may not be returned to designer and all designs are subject to copyright.

Entries are now open and will close Sunday 14th February 2010.

Out of all the entries our panel of expert judges from the fashion industry will pick three finalists. Then it will be left for you and all of Facebook to vote for the winning set.

For more information including examples, tricks of the trade, helpful hints and full terms and conditions, visit our From Bra to Brief page on Facebook